Vail's Stewardship Roadmap is the first destination stewardship plan developed by the Town of Vail. 

 What Is Destination Stewardship?

“Destination stewardship” is a strategic approach to tourism management that focuses on environmental, social and economic sustainability. We know that tourism is an important economic engine for our community. But we also know that tourism in a place as unique as Vail must be done in a way that preserves all that makes our community such a special place to live, work and visit.

This 10-year plan sets a vision for community-positive tourism and establishes five major actions, goals, and associated implementation strategies supporting community, environment, and economy to realize the vision by 2033. 

Learn more about the 17-month process, including extensive community outreach engagement, to develop this roadmap here.